Patrick Conroy, Incap Solutions

Elmtree was recommended to me by a trusted friend, himself with a business-under-construction, and was what I needed at my own stage of business development, namely early and naive.

Shaz knew to interrupt my rush to market with a raw product idea and instead, to focus on WHY I was getting into business, HOW to find the market segment that resonates with that reason, and WHAT product they would recognize as fulfilling their needs.

Without Shaz's insistence on some tricky, sometimes uncomfortable introspection, I'd be heading for a disaster right now.

Instead, I have a transcendent mission instantiated with my current business idea, a vision of what that looks like in action, a set of values to follow to distinguish my offering, a fleshed-out brand identity that defines who I am and who I seek as customers, down to names, faces, preferences, how to reach them, and what messaging will move them.

All at an affordable price and a new friend to share life's journey. Thanks, Shaz!