Small Business Burnout? You Need a Social Media Manager
Feeling frazzled? Are you getting up early, working late, and still not getting it all done? If this is you, like many small business owners, you may be stretching yourself too thin.
We all tend to work on those things that are crying out for our attention like sales, marketing, finance, supplier and vendor relationships, product development … the list goes on! Somehow it’s easy to push social media down the list. If you keep promising yourself you will get to your online presence “soon”, it may be time to get some help.
Because, here’s one simple fact: your business needs a social media presence.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With almost four billion people around the world using social media every month, you need to be on these platforms increasing your engagement and promoting your brand. But how?
Below, I’m outlining the top six reasons why you should consider getting help from a social media maven!
TIME
Creating, researching, designing. writing and scheduling posts takes time. Engaging with your customers and audience takes even more! As the Chief Everything Officer of your small business, it’s likely that you simply don’t have the time required to devote to giving your brand the attention it needs online. A social media manager can help you save time by setting up a simple self-serve social strategy that you implement or often, even better, providing a done for you social solution.
KEEP YOU UP-TO-DATE
Social media is ever evolving and can be confusing. A huge part of my day is spent keeping up with changes to the algorithm, so that you don’t have to. And it’s not just Facebook and Instagram, there is YouTube, WeChat, TikTok, Twitter, Whatsapp, Slack, Houseparty, Twitch … the online space is enormous!
A good social media manager follows social trends and keeps your social media strategy cutting-edge which means increased attention on the platforms.
STRATEGY
It’s not enough to just “post and wait” … there is no strategy to that. You need a synchronized, well-thought-out strategy that will work together with your other marketing efforts to ensure consistent brand communication and messaging. It doesn’t need to be super complicated, but it does need to exist.
A social media manager can help you build a strategy that will encourage more customer engagement and generate more leads.
BRAND REPUTATION
Purchasing anything, whether it is goods or services, is an emotional experience. And having a strong brand helps connects with prospective customers at an emotional level - they feel good when they buy the brand. It’s part of the reason the “buy local” movement took off so strongly in 2020 and 2021 - people wanted to protect those businesses that were close to home. These days, prospective customers expect you to have an online presence so they can learn more about you and your brand.
It’s vital for your business to be active on social media, not merely present. In fact, many believe it does you more harm to simply exist without managing your social media's reputation. Thankfully, a social media manager will establish your business’ social media presence and ensure that this presence is a positive influence for your brand by keeping it active and engaged.
I share more details on Telling Your Brand Story on Social Media here including how to get your customers to know, like and trust you.
FRESH IDEAS
Have you ever tried to give yourself a compliment? It’s hard to talk about ourselves and our companies and for many, it’s even harder to talk positively!
Social media managers are well-equipped to come up with fresh, innovative ideas that showcase the very best elements of your business. They can then use these ideas to build your social pages in creative ways. They bring knowledge formed from their experience, which allows them to know ahead of time what will encourage the most interaction and attention on social media and what will be ignored. In turn, this will give your business an edge in the ultra-competitive social media market.
PERFORMANCE
A social media manager can monitor metrics and provide the analytics you need to ensure your social media campaign is effective and serving its purpose. We track the metrics that matter and then adjust your social media strategy as needed in order to improve specific metrics.
This is so important because it ensures your business isn’t wasting time and money by focusing on ineffective strategies.
A social media manger can help to provide the tangible results that you desire.
Bottom Line: Your social media strategy is too important to be left up to chance. It's worth investing in an expert to help you get the most from this massive audience.
Shaz
